A single measurement plate with registration marks representing a performance review

PLATE 01 / OFFER THREE

Content Performance Review

A clear-eyed look at what your published material has actually done, so future publishing decisions rest on evidence rather than habit.

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PLATE 02 / THE PROMISE

What this offer delivers

An analysis of which published pieces are actually being read, how readers found them, and which ones continue to attract attention months after publication. The review distinguishes durable material from pieces that drew brief traffic and stopped, and states plainly where the figures suggest publishing less and revising more.

PLATE 03 / THE PROBLEM

If you're unsure what to publish next

Many teams publish steadily without a clear sense of which past pieces are still doing work for them. Without that picture, publishing decisions default to habit — keep producing the same volume, in the same formats, regardless of whether readers are engaging. Over time this can mean effort spent on content that adds little, while material worth revisiting goes untouched.

PLATE 04 / THE SOLUTION

Our approach to this offer

We review your existing analytics access and trace which pieces are read, how visitors arrive at them, and how that pattern changes over the months since publication. The result is a written account of what's working, organized so it's usable without further interpretation.

PLATE 05 / THE EXPERIENCE

What working together looks like

Once we have access to your analytics, the review runs over two weeks. We don't require meetings during this period — the work is largely desk-based analysis — though we're available if questions come up. At the end, you receive a written report, a list of pages worth revising, and a short note on the topics that recur among your longer-lived pieces.

PLATE 06 / THE INVESTMENT

The investment

¥16,000

Two week scope, counted from the point we receive analytics access.

  • · Written report
  • · List of pages worth revising
  • · Note on topics that recur among long-lived pieces

PLATE 07 / THE PROOF

How progress is measured

The review itself is the measurement — a factual account of reader behaviour drawn from your own analytics, not a projection. What it indicates for your future publishing habits will depend on the shape of your existing content, and the report is written to make that connection explicit rather than leaving you to infer it.

PLATE 08 / THE GUARANTEE

Risk reversal

If the report doesn't offer anything actionable for your team, tell us within a week of delivery and we'll revisit the analysis at no additional cost. A short, no-obligation conversation beforehand can confirm what access we'd need and whether the two-week scope fits your situation.

PLATE 09 / NEXT STEPS

Getting started

Contact us to arrange analytics access and confirm a start date. Once access is granted, the two-week review begins and you'll hear from us with the written report and accompanying notes by the end of that period.

PLATE 10 / ENQUIRY

Curious what your content is doing?

Send a note about your current analytics setup, and we'll respond with what a review of this kind would involve.

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